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Gray hair deserves great brows, too. In fact, the best brow gels for gray hair are less about “fixing” anything and more about making your brows look polished, full, and intentional—at any age. Going gray isn’t something to hide; it’s a natural evolution, and your brow routine should evolve right along with it.
As hair loses pigment, brows can start to look lighter, wirier, or a little uneven in tone compared to the rest of your face. The right brow gel formula can softly tint without going harsh, add flexible hold to coarser strands, and restore definition. You can wear it alone for a low-key, groomed look, or layer it over a brow pencil for extra shape—think subtle structure, not drawn-on marker brows.
Our Top Brow Gels for Gray Hair
- Best Overall: Anastasia Beverly Hills Volumizing Tinted Brow Gel, $26
- Best for Volume: Refy Brow Tint, $24
- Best for Hold: Chanel Le Gel Sourcils, $40
- Best for Brow Growth: Revitalash Cosmetics Revitabrow Advanced Eyebrow Conditioner, $60
- Best for Dark Hair Going Gray: Madison Reed The Gray Escape Hair & Brow Mascara in Black, $20
- Best for Blonde Hair Going Gray: Jones Road The Brow Gel in Blonde, $26
- Best for Reddish Hair Going Gray: MAC Eye Brows Big Boost Tinted Brow Gel in Strut, $26
- Best for Salt-and-Pepper Brows: Glossier Boy Brow in Grey, $22
- Most Buildable: Merit Brow 1980 Gel, $24
- Best for Wiry Brows: Got2b Glued Brow & Edge Gel, $10
Today’s brow gels are also much more nuanced than they used to be. Many now offer more versatile shade ranges that complement silver and salt-and-pepper hair, plus conditioning ingredients that help brittle brow hairs feel less stiff or crunchy. Whether your brows are fully gray, partially silver, or just starting to change, a great brow gel helps them look groomed and balanced. Ahead, our expert picks to help your brows rise to the occasion.
Frequently Asked QuestionsLargeChevron
- What's the purpose of a brow gel for gray hair?
- How should I choose a brow gel for gray hair?
- Meet the experts
- How we test and review products
- Our staff and testers
Best Overall: Anastasia Beverly Hills Volumizing Tinted Brow Gel
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Anastasia Beverly Hills
Volumizing Tinted Brow Gel
Amazon
Nordstrom
Dermstore
Why it's worth it: Even though we’re only working with about 250 hairs per brow (compared to the 90,000 to 150,000 on the top of your head), we expect a lot from a brow gel, especially once those hairs start going gray. Anastasia Beverly Hills’s Volumizing Tinted Brow Gel, a 2025 Best of Beauty Award winner, checks every box, thanks to its “lightweight, mousse-like formula that coats each hair evenly, adding believable color and volume without looking heavy or overdone,” says Kierra Lanice Wray, a makeup artist based in Lansing, Michigan. The dual-action brush makes the results foolproof: Long bristles wrap around brow hairs to tint and visibly thicken, while short bristles deposit pigment closer to the skin to define shape and subtly fill sparse areas. “The tint is full coverage yet looks natural—and it stays true to color,” Wray adds. Conditioning oils—like macadamia, pumpkin seed, sunflower, and baobab—plus ceramides and vitamin E help keep wiry grays looking softer, fuller, and never crunchy.
More to know
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- Key ingredients: macadamia, pumpkin seed, sunflower, and baobab oils, ceramides, vitamin E
- Shades: 9
Best for Volume: Refy Brow Tint
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Refy
Brow Tint
Sephora
Refy
Why it's worth it: Gray hairs can grow in wiry, sparse, or uneven, which is why many people want more volume, not just color correction. Refy’s Brow Tint is designed to visibly thicken and lift brows, creating a fuller, more structured look that helps gray hairs blend in naturally. The formula relies on a blend of styling polymers to deliver flexible hold, coating each hair to boost volume and keep brows lifted without stiffness. “It holds the brows in place, giving them a thicker and almost laminated appearance—but it rinses off easily with water or cleanser,” says Shari Marchbein, MD, a board-certified dermatologist based in New York City. Peptides help support stronger, fuller-looking brows over time, while panthenol and glycerin condition dry, wiry hairs. The round applicator enhances precision by coating each hair from all sides, making it easier to reach uneven, multidirectional gray hairs without gaps or an overload of product.
More to know
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- Key ingredients: camellia flower extract, peptides, caramel extract
- Shades: 8
Best for Hold: Chanel Le Gel Sourcils
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Chanel
Le Gel Sourcils
Chanel
Nordstrom
Why it's worth it: Yes, your brows deserve the same luxury treatment as the rest of your face, which is where the Chanel Le Gel Sourcils comes into play. This formula goes on weightless but holds for all-day taming and tinting. Cincinnati-based cosmetic chemist Kelly Dobos says that, in addition to all of the standard iron oxide colorants, this gel incorporates "chrome greens, ultramarines, iron blue, and manganese violet." Together, these pigments create more nuanced hues with richer undertones to make your gray brows look just like they used to. But fear not, you can always grab it in the clear brow gel to keep things more low-key.
More to know
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- Key ingredients: cellulose, glycerin
- Shades: 3
Best for Brow Growth: Revitalash Cosmetics Revitabrow Advanced Eyebrow Conditioner
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RevitaLash Cosmetics
Revitabrow Advanced Eyebrow Conditioner
Amazon
Nordstrom
Dermstore
Why it's worth it: If your gray brows are thinning, sparse, or breaking more easily than they used to, RevitaLas Cosmetics’ Revitabrow Advanced Eyebrow Conditioner is a worthwhile treatment step before your makeup; it’s especially helpful if you’ve over-tweezed in the past, noticed age-related thinning, or want to support healthier growth before reaching for tinted products. The brand’s proprietary BioPeptin Complex—a blend of peptides, biotin, lipids, green tea extract, and panthenol—helps condition, strengthen, and soften brows while defending against brittleness. A longtime Best of Beauty favorite, the formula also includes antioxidant-rich ginseng and swertia japonica, which help revitalize, while calendula boosts moisture for better flexibility. The applicator matters, too: “It has nylon fibers that have a heart shape, which allows them to tightly grip the hair fibers,” says Dobos. Use it nightly on clean skin, then layer your favorite tinted brow gel on top in the morning.
More to know
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- Key ingredients: peptides, biotin, lipids, green tea extract, panthenol, ginseng, swertia japonica
Best for Dark Hair Going Gray: Madison Reed The Gray Escape Hair & Brow Mascara in Black
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Madison Reed
The Gray Escape Hair & Brow Mascara in Black
Amazon
Ulta Beauty
Walmart
Why it's worth it: For dark hair that’s starting to gray, Madison Reed recently debuted The Gray Escape Hair & Brow Mascara in four shades that cater to brunette and black hair. New York City-based makeup artist Billie Gene calls it ideal “for anyone with a few grays who wants quick, natural-looking coverage,” adding that it’s “especially effective for coarse or wiry gray hairs,” thanks to a subtle hold that smooths while it covers. “The texture is weightless,” he notes, drying down flexible—not crunchy—so hair still moves naturally. Iron oxides and mica help blend grays seamlessly, while argan oil, glycerin, and ginseng extract condition and soften. The oversized brush pulls double duty, so it can work on both hair roots and brows. But the true “aha” moment? “Its transfer-resistant, smudge-proof finish that looks completely undetectable all day,” says Gene.
More to know
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- Key ingredients: mica, argan oil, ginseng extract, glycerin
- Shades: 4
Best for Blonde Hair Going Gray: Jones Road The Brow Gel in Blonde
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Jones Road
The Brow Gel in Blonde
Jones Road
Why it's worth it: For blondes, brow products often tip too dark, too warm, or flat because lighter hair reflects light differently and tends to lose pigment unevenly as it grays; many formulas are instead calibrated for brunettes, which can overwhelm fair brows or mute their natural dimension. Jones Road Beauty’s The Brow Gel in Blonde hits that sweet spot by defining without overpowering. The Blonde shade works best if you lean warm blonde, while Ash is ideal for darker or cooler blondes who want a more neutral finish. “The applicator coats the hairs wonderfully and makes covering grays easy,” says Wray. Panthenol (vitamin B5) conditions dry, fragile brow hairs, while glycerin, castor seed oil, and lecithin add softness and shine for a natural, polished finish. “It defines yet softens the brow and makes the face appear more youthful,” she adds.
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- Key ingredients: panthenol, glycerin, castor seed oil, lecithin
- Shades: 7
Best for Reddish Hair Going Gray: MAC Eye Brows Big Boost Tinted Brow Gel in Strut
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MAC Cosmetics
Eye Brows Big Boost Tinted Brow Gel in Strut
Nordstrom
Ulta Beauty
Why it's worth it: Natural redheads tend to have multidimensional brow color, and as hair turns gray, that complexity becomes even more pronounced. Instead of fading evenly, red brows often shift into a mix of auburn, blonde, and silvery tones—one reason redheads are so often underserved by brow products that skew too brown or too warm. MAC's Eye Brows Big Boost Tinted Brow Gel stands out with its Strut shade, a redhead-friendly option that enhances brows without flattening their natural variation. “This particular shade is the most beautiful shade of reddish-brown with tone and depth that makes covering graying brows look easy and natural,” says Wray. The waterproof, volumizing formula relies on microcrystalline wax, beeswax, and candelilla wax for flexible structure, plus “lightweight fibers that visibly boost fullness,” adds Wray. A touch of vitamin E conditions, keeping brows fuller, fluffier, and polished for up to 24 hours, according to the brand.
More to know
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- Key ingredients: microcrystalline wax, beeswax, candelilla wax, vitamin E
- Shades: 10
Best for Salt-and-Pepper Brows: Glossier Boy Brow in Grey
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Glossier
Boy Brow in Grey
Sephora
Glossier
Why it's worth it: If your brows are more salt-and-pepper than entirely gray, Glossier’s Boy Brow has an easy answer: Grey works beautifully when your brows are leaning more silver, while Clear is ideal if you’re mainly focused on taming wiry strays. “Boy Brow is great because it’s more of a pomade than a brow gel,” says Wray. “It coats, conditions, and sculpts the brows without making them stiff or crunchy.” Inspired by mustache pomade, the formula uses beeswax and carnauba wax for flexible, natural-looking hold, while hyaluronic acid and collagen help keep coarse hairs from feeling dry. Lecithin rounds things out by smoothing the hair cuticle, leaving brows softer, more uniform, and never overdone.
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- Key ingredients: beeswax, carnauba wax, hyaluronic acid, collagen, lecithin
- Shades: 7
Most Buildable: Merit Brow 1980 Gel
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Merit
Brow 1980 Volumizing Pomade
Sephora
Merit
Why it's worth it: Merit’s Brow 1980 takes its name—and inspiration—from the full, feathery brow trends of the 1980s, a look that’s very much back in favor now that we’ve collectively moved on from overly sculpted arches of the ’90s and early aughts. When they first launched the product, it was designed to create soft, fluffy brows with light hold and buildable color, using mineral pigments and conditioning vitamin B5. Over time, the formula was refined to deliver even better hold and longevity without sacrificing that airy, natural finish that minimalist makeup lovers crave. Tonya Riner, a makeup artist based in Houston, loves it for graying brows, noting that “the formula reflects light while keeping brows softly in place.” Her most natural-looking shade picks: cool-toned Taupe for blondes and Dark Brown for brunettes.
More to know
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- Key ingredients: vitamin B5, kaolin clay, carnauba wax
- Shades: 4
Best for Wiry Brows: Got2b Glued Brow & Edge Gel
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Göt2B
Glued Brow & Edge Gel
Ulta Beauty
Walmart
Why it's worth it: Gray brows, especially those that come with aging, don’t just lose pigment; they often change in texture, too, becoming wiry, coarse, and determined to do their own thing. Originally beloved for taming edges, Got2b’s Glued 2-in-1 Brow & Edge Gel brings that same high-hold magic to brows. The clear, fast-drying formula delivers serious hold without stickiness, making it especially effective for stubborn gray hairs that refuse to stay put. “Even though it’s colorless, it tames even the most unruly brows—the hold is unbelievable,” says Wray. The formula relies on strong but flexible styling polymers to lock hairs in place, while glycerin and panthenol help keep brows from feeling brittle. Pro tip from Wray: Two light swipes are plenty. Brush once against the direction of hair growth, then again with it to set them—your brows will stay put all day.
More to know
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- Key ingredients: polymers, glycerin, panthenol
- Shades: 1 (clear)
Frequently Asked Questions
What's the purpose of a brow gel for gray hair?
"Some fun or (not-so-fun) facts about aging and eyebrow hairs," Dobos begins, "As women age, our eyebrow hairs become more sparse, coarser, and turn white or gray." So, when and if that happens as you enter your mature beauty era, a colored tint or a holding gel can help manage those changes. "Many eyebrow gels contain film-forming polymers like PVP or VP/VA Copolymer that can tame unruly brow hairs; these polymers also help bind pigments to the hair fibers and provide long-wear properties," Dobos adds. In men, the opposite happens, she explains. Even though their brows will also go gray because of fluctuations in testosterone, they'll likely become bushier. That's not the case for women, so a fluffy-looking brow gel is the next best thing.
If your brows are turning the corner towards grayness, covering up unwanted strands with a tinted gel is preferable to plucking. "Plucking, in some cases, can cause inflammation of the root of the hair, leading to damage to the follicle, helping the hair look like it's coming in thinner," Joshua Zeichner, MD, a board-certified dermatologist based in New York City previously told Allure. "Most of the time, plucking does not truly thin out the hair, but it appears thinner as it grows in because a new hair is formed with a thin edge.
How should I choose a brow gel for gray hair?
As always, a close read of the ingredient list can be hugely helpful in picking your perfect product. "Many eyebrow gels contain film-forming polymers like PVP or VP/VA copolymer that can tame unruly brow hairs; these polymers also help bind pigments to the hair fibers and provide long-wear properties," says Dobos. Much of the time, these are the same ingredients that you'll find in your favorite hair products. "You might be familiar with these ingredients as they are also used for their strong hold in hairstyling products [like hairspray]." Also, keep an eye out for conditioning ingredients like ceramides, peptides, and vitamins to help soften and hydrate.
Be mindful of the applicator as you shop, too. "Just like mascara, the size and shape of the applicator brush and bristles are important in depositing just the right amount of product," Dobos explains. "The wiper at the mouth of the bottle is also carefully matched to the brush and helps to control the amount of product on the brush. Ball wands and those with a compact tapered section of bristles are good for reaching shorter eyebrow hairs and the edges of brows."
And when you're choosing between shades? NYC-based makeup artist Tommy always advises selecting a color slightly lighter than your dyed or natural hair color—gray or dyed. He previously explained that "the ideal color will mimic the shadow already there that is created by eyebrow hair."
Meet the experts
- Kelly Dobos, a cosmetic chemist based in Cincinnati
- Billie Gene, a makeup artist and founder of Billie Gene Body based in New York City
- Shari Marchbein, MD, a board-certified dermatologist based in New York City
- Tonya Riner, a makeup artist based in Houston
- Tommy, a makeup artist based in New York City
- Kierra Lanice Wray, a makeup artist based in Lansing, Michigan
- Joshua Zeichner, MD, a board-certified dermatologist based in New York City
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best brow gels for gray hair, we enlisted the help of multiple editors, writers, contributors, dermatologists, and cosmetic chemists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.