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Cardi B is officially launching a hair-care line. The “Am I the Drama?” rapper teased the upcoming launch of her brand, Grow-Good, a project she says has been years in the making.
“I'm gonna preview something that I have been working on for the past three years,” Cardi said in an Instagram Story before dropping the teaser video. “I'm so excited because this is my baby, it's something that is very highly requested, and I've been working so long on it!"
She then posted the video about the three-year process to bring Grow-Good to life, including glimpses of her own hair journey. “This is Belcalis, mother of four, walking down the block, being the baddest b*tch,” she says in the video voiceover. “I'm very passionate about this, and I really love this sh*t.” According to Cardi, the line will be “doing everything” for its customers. “We want b*tches' hair to grow!” she says.
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While we don't have a ton of information about Grow-Good yet, including how many products are in the lineup, where they'll be sold, or what the price point is, we do know that this is a project near and dear to Cardi's heart. “When I was younger, I really used to hate my hair. Now that I'm older, I grew to love it, appreciate it… It's really a part of me,” she says in the teaser.
Fans have been asking Cardi for her hair secrets for years, especially when she gives us a glimpse of her very long, healthy, natural hair. In the past, she's shared that she rinses her hair with boiled onion water to add shine, makes homemade hair oils, and whips up homemade avocado-based hair mask recipes, which she uses on herself and her daughter Kulture.
An official release date hasn't been announced, but Grow-Good is set to launch this spring. And if Cardi's Instagram comments are any indication, it'll be a hit. “It's about damn time,” wrote a follower. “Give me 100 bottles,” wrote another. “I will be first in line buying every product in this line!!!!” added another.